Rooted in the West

Montara was born in the borderlands, where Texas and Chihuahua meet. A place of contrasting landscapes, rich traditions, and an unmistakable sense of individuality.

Founded in El Paso, Texas, Montara is an independent design label shaped by Mexican-American heritage and a love for pieces that feel personal, expressive, and a little unexpected.

Our work begins with an appreciation for materials and the people who shape them. The first collection introduced handwoven palmilla purses made by Rarámuri artisans in Chihuahua, Mexico, reimagined through original artwork, expressive textiles, and distinctive leather details.


Made with intention. Worn with individuality.

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Made in Limited Numbers

Montara pieces are produced in considered quantities, allowing room for individuality, careful construction, and the unexpected.